To give children a fair chance to succeed in life.  We raise funds to open the doors of preschool and unlock the possibilities beyond.


That all children begin school with the skills they need to learn and thrive.


Compassion and Understanding
We respect and appreciate the unique needs and talents of the families we serve, preschools, donors, volunteers, and employees.

Commitment to Quality
· We maintain high standards in our preschool partnerships, communications, and day to     day work.

· We are guided by our responsibility to our partner preschools, our donors, and the     families we serve.

· We believe our mission benefits the larger community.

Who We Serve

We serve families with limited options for funding preschool for their child.
  • New Jersey’s high cost of living is beyond what most jobs in the state can provide to working households.
    • The annual Household Survival Budget  (a measure that estimates the minimal cost of basic household necessities) for the average NJ family of four is $81,522 for Morris County and $82,368 for Somerset County.  (Source: United Way ALICE Report)
    • While Morris and Somerset Counties are among the most affluent counties in the state and indeed in the country, 24% - 31% of households struggle to meet basic living costs.  
The high cost of living has created a population of people who make too much to qualify for government financial support but too little to cover day-to-day expenses; much less early education.  These ‘gap’ families are the core of the population we serve.     
Additionally we serve families outside this 'gap' who face extenuating circumstances:
  • Families who earn a higher income but are battling crises that drain their financial resources such as family medical issues or personal disasters
  • Families who are eligible for public assistance programs but cannot get into them due to the high demand or geographic challenges

What We Do

We identify, qualify, and connect deserving families and high quality preschools, and provide the funding to enable children to attend these preschools.